GSRx is a pioneering optical laboratory and technology company dedicated to disrupting the status quo for independent eye care professionals. Based in Scottsdale, they focus on providing incredible value and increased profitability through a wide range of innovative products including their aura ai digital lenses and ND4 night and day optimization technology. As a previous Unity Lab of the Year, they combine high performance lens designs with premium non glare coatings and unique marketing programs like the Proper Optics consignment frame collection. Their experienced in house team is committed to delivering stellar service and superior lens technology that helps independent practices compete and succeed in a changing market.
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